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Poprzednia realizacja
Następna realizacjaThe scope of services provided was wide. We created a complete marketing idea with graphic design and brand identity and managed all marketing and sales for this green, energy-efficient development. Google Ads and Facebook campaign brought great sales results. Social media presence allowed us to build a community around the brand. We introduced innovative sales support tools such as: virtual tour of the premises, 3D virtual tour of the apartments. The website was built on DeveloPRO system.
Strategy and Market Research:
- market potential research and target group defining
- competition and trend analysis
- defining the benefits of the investment and location
- selecting tools and channels
- researching the potential of most searched phrases in a given location and connected topics
- content marketing strategy
- SEO and SEM strategy preparation
- Social Media strategy
- project schedule preparation
Design:
- mobile version of www
- www including subpages
Preparation for SEO and SEM:
- developing a hierarchy of headings on the website
- description strategy for meta title and meta description and ALT
- planning the services structure in order to optimize the bounce rate
- friendly url, i.e. making sure the link addresses are affable
www programming based on modules:
- main page search engine
- interactive contact form
- programming the CMS for content management
- updates
- interactive location
- module about the investor
Content:
- uploading copy prepared based on the content marketing strategy and in accordance with SEO rules
- filling in all the meta title descriptions and meta description as well as ALT
- choosing and uploading photos and graphics
- integrating apartment search engine with the investment websites
Launch:
- installation of the service on the appropriate server
- DNS configuration and launching the website under the proper domain
- adding and configuring analytical tools
Testing and optimization:
- conducting several speed tests in order to achieve the shortest loading time (below 3,8 seconds)
- testing the website with tools such as pagespeed, testmysite, withgoogle, gtmetrix, webpagetest, seoptimeter and making necessary optimizations
- testing the CMS for proper usability on website
- testing the website on selected mobile devices
- register the site with Google for indexation
- user traffic analysis for further optimization of the website
Website servicing
- current updates
- adding current content
- uploading banners
- modifying the sliders, graphics and content
- optimization according to changing briefs
- user behavior analysis and making changes which improve conversion (UX and UI)
- changing design and code in modules according to changing users’ preferences
- reacting to dynamic „threats” such as blocking the IP spammers
- informing about changes, which can increase effectiveness such as changing trends, search algorithms, etc.
Sales – scope of works:
- preparing the real estate for sales
- developing a price list
- analyzing competitor’s offers and actions
- providing client service in the sales office
- conducting sales activities in accordance with the marketing strategy
- organizing Open House days, trade fairs and promotional events
- preparing reports/analyses/insights
- managing the entire documentation of the sales process: reservation contracts, notarial acts, locator changes, technical acceptances, transfers of ownership
- dedicated real estate sales specialist and investment manager
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