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Poprzednia realizacja
Następna realizacjaBased on the DeveloPRO system we developed a website for the Baltic Wave Hotel for managing marketing and sales of the investment apartments. Our client has the ability to manage the investment in the full scope. DeveloPRO allows to manage statuses: reserved, available, sold, rented, hidden as well as prices – uploading, updating and promoting. CMS allows to mark chosen building, floor and apartment. Managing websites, content and galleries, films and all the information provided on the website. Granting prerogatives and access to users possible through CMS. Working with statistics module. We also managed a Google Ads and Facebook campaigns for this client.
Strategy and Market Research:
- market potential research and target group defining
- competition and trend analysis
- defining the benefits of the investment and location
- selecting tools and channels
- researching the potential of most searched phrases in a given location and connected topics
- content marketing strategy
- SEO and SEM strategy preparation
- Social Media strategy
- project schedule preparation
Design:
- mobile version of www
- www including subpages
Preparation for SEO and SEM:
- developing a hierarchy of headings on the website
- description strategy for meta title and meta description and ALT
- planning the services structure in order to optimize the bounce rate
- friendly url, i.e. making sure the link addresses are affable
www programming based on modules:
- main page search engine
- interactive contact form
- programming the CMS for content management
- updates
- interactive location
- module about the investor
Content:
- uploading copy prepared based on the content marketing strategy and in accordance with SEO rules
- filling in all the meta title descriptions and meta description as well as ALT
- choosing and uploading photos and graphics
- integrating apartment search engine with the investment websites
Launch:
- installation of the service on the appropriate server
- DNS configuration and launching the website under the proper domain
- adding and configuring analytical tools
Testing and optimization:
- conducting several speed tests in order to achieve the shortest loading time (below 3,8 seconds)
- testing the website with tools such as pagespeed, testmysite, withgoogle, gtmetrix, webpagetest, seoptimeter and making necessary optimizations
- testing the CMS for proper usability on website
- testing the website on selected mobile devices
- register the site with Google for indexation
- user traffic analysis for further optimization of the website
Website servicing
- current updates
- adding current content
- uploading banners
- modifying the sliders, graphics and content
- optimization according to changing briefs
- user behavior analysis and making changes which improve conversion (UX and UI)
- changing design and code in modules according to changing users’ preferences
- reacting to dynamic „threats” such as blocking the IP spammers
- informing about changes, which can increase effectiveness such as changing trends, search algorithms, etc.
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