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Poprzednia realizacja
Następna realizacjaA versatile system for managing a development including a website allowing to sell apartments and commercial spaces.
Strategy and Market Research:
- market potential research and target group defining
- competition and trend analysis
- defining the benefits of the investment and location
- selecting tools and channels
- researching the potential of most searched phrases in a given location and connected topics
- content marketing strategy
- project schedule preparation
Design:
- mobile version of www
- www including subpages
- apartment card in PDF
Preparation for SEO and SEM:
- developing a hierarchy of headings on the website
- description strategy for meta title and meta description and ALT
- planning the services structure in order to optimize the bounce rate
- friendly url, i.e. making sure the link addresses are affable
- preparing service based on the subpage design and apartment cards in order to increase user engagement
www programming based on modules:
- main page search engine
- 3D search engine
- building, floor, apartment selection
- interactive contact form
- programming the CMS for content management
- updates
- interactive location
- module about the investor
- individualized apartment card under a unique link
- form module within the apartment card, which allows instant identification of the premise the customer inquired about
- GDPR website compliance
- auto-response sent to every user who inquired via contact form
- VR
- why it’s worth it
- statistics module
Content:
- uploading copy prepared based on the content marketing strategy and in accordance with SEO rules
- filling in all the meta title descriptions and meta description as well as ALT
- choosing and uploading photos and graphics
- uploading 3D views of the investment to the visual search engine
- connecting with profiles on Social Media (Facebook, Instagram, Google Business Card, LinkedIn)
Launch:
- installation of the service on the appropriate server
- DNS configuration and launching the website under the proper domain
- adding and configuring analytical tools such as: Google Analytics, Google Tag manager, Pixel, Google Search Console, Yandex Metrica, Albarcos, Insight Tag
- connecting the website to the CRM for client service management and filing of all GDPR agreements
- connecting the website to the CRM for client service management and filing of all GDPR agreements
Testing and optimization
- conducting several speed tests in order to achieve the shortest loading time (below 3,8 seconds)
- testing the website with tools such as pagespeed, testmysite, withgoogle, gtmetrix, webpagetest, seoptimeter and making necessary optimizations
- testing the CMS for proper usability on website
- testing the website on selected mobile devices
- register the site with Google for indexation
- user traffic analysis for further optimization of the website
Website servicing
- current updates
- adding current content
- uploading banners
- modifying the sliders, graphics and content
- optimization according to changing briefs
- user behavior analysis and making changes which improve conversion (UX and UI)
- changing design and code in modules according to changing users’ preferences
- reacting to dynamic „threats” such as blocking the IP spammers
- informing about changes, which can increase effectiveness such as changing trends, search algorithms, etc.
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