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Poprzednia realizacja
Następna realizacjaWe developed a marketing strategy based on most effective tools and channels. We implemented a whole new DeveloPRO system for investment management including new, intuitive website. We run Google ads, Social Media marketing and SEO and SEM management as well as full marketing services, which allow us to update the website based on current trends and consumer behavior models. We prepared and uploaded apartment cards, 3D visualizations, a virtual tour in 3D of the show apartment, photos and drone films, graphic banners. Additionally, the website is equipped with CRM and GDRP module.
Strategy and Market Research:
- market potential research and target group defining
- competition and trend analysis
- defining the benefits of the investment and location
- selecting tools and channels
- researching the potential of most searched phrases in a given location and connected topics
- content marketing strategy
- SEO and SEM strategy preparation
- Social Media strategy
- project schedule preparation
Design:
- mobile version of www
- www including subpages
- banners pack for ad campaigns
- large format stickers for sales office
- apartment card in PDF
- outdoor banner
- mailing
- 3D visualization of apartment (including interior design)
- 3D views (axonometric)
- trade booth
Preparation for SEO and SEM:
- developing a hierarchy of headings on the website
- description strategy for meta title and meta description and ALT
- planning the services structure in order to optimize the bounce rate
- friendly url, i.e. making sure the link addresses are affable
- analyzing competition’s visibility in Google
- preparing service based on the subpage design and apartment cards in order to increase user engagement
- thickening the number of key monitored words in the website’s content
- daily up-date of key words monitoring
- website traffic analysis with sources
www programming based on modules:
- main page search engine
- 3D search engine
- building, floor, apartment selection
- interactive contact form
- programming the CMS for content management
- updates
- interactive location
- module about the investor
- individualized apartment card under a unique link
- form module within the apartment card, which allows instant identification of the premise the customer inquired about
- GDPR website compliance
- auto-response sent to every user who inquired via contact form
- VR
- why it’s worth it
- statistics module
Content:
- uploading copy prepared based on the content marketing strategy and in accordance with SEO rules
- filling in all the meta title descriptions and meta description as well as ALT
- choosing and uploading photos and graphics
- integrating apartment search engine with the investment websites
- introducing VR on the website (virtual tours of the apartment)
- uploading 3D views of the investment to the visual search engine
- uploading 3D views of the apartments as interior design propositions
- connecting with profiles on Social Media (Facebook, Instagram, Google Business Card, LinkedIn)
Launch:
- installation of the service on the appropriate server
- DNS configuration and launching the website under the proper domain
- adding and configuring analytical tools such as: Google Analytics, Google Tag manager, Pixel, Google Search Console, Yandex Metrica, Albarcos, Insight Tag
- connecting the website to the CRM for client service management and filing of all GDPR agreements
- securing the website with SSL protocol
Testing and optimization
- conducting several speed tests in order to achieve the shortest loading time (below 3,8 seconds)
- testing the website with tools such as pagespeed, testmysite, withgoogle, gtmetrix, webpagetest, seoptimeter and making necessary optimizations
- testing the CMS for proper usability on website
- testing the website on selected mobile devices
- register the site with Google for indexation
- user traffic analysis for further optimization of the website
Website servicing
- current updates
- adding current content
- uploading banners
- modifying the sliders, graphics and content
- optimization according to changing briefs
- user behavior analysis and making changes which improve conversion (UX and UI)
- changing design and code in modules according to changing users’ preferences
- reacting to dynamic „threats” such as blocking the IP spammers
- informing about changes, which can increase effectiveness such as changing trends, search algorithms, etc.
MARKETING
- researching and selecting channels of communication (touchpoints)
- creating a marketing plan
- implementing plan based on chosen channels
- analysis and servicing ad campaigns
- Google business card management
- visits in Sales Offices
- Reports/Analyses/Insights based on which we modify and suggest new solutions and strategies and the above elements
- Google Ads campaigns with constant optimization
- Facebook, Instagram, LinkedIn campaigns
- managing the Social Media accounts
How can we help?
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